Bianca currently leads the communications team for the Seton Foundations, which raised nearly $30 million last year. In her role she provides strategic communications and support for fundraising campaigns within the Seton Healthcare Network, including the $50 million campaign to construct Dell Seton Medical Center at UT. Prior to joining Seton, Bianca was director of brand management at LIVESTRONG where she led various marketing, communications and fundraising efforts, including the launch of the yellow wristband campaign with Nike, which raised more than $55 million through worldwide sales during her tenure. Bianca’s professional career includes marketing and development roles at the Children’s Hospital Foundation of Austin, the National Hispanic Institute, and the YMCA of Austin. A fifth generation Texan, originally from McAllen, Bianca grew up in Georgetown and graduated from Texas A&M University.
Bianca says, “Every time I meet a Con Mi MADRE program participant and her mother, I see so much love, pride, hard work and dedication. I hear stories about big dreams and their passionate commitment to make those dreams a reality. I also feel the genuine gratitude these girls and their mothers have for the invaluable support and resources provided by Con Mi MADRE. In these girls, I see our future: teachers, writers, doctors, lawyers, nurses, engineers, policy makers, and community leaders. I am so proud of the work Con Mi MADRE does to empower young Latinas and their mothers through education and support, and I look forward to working with fellow board members, volunteers, and talented staff to further our mission.”